Rachel Ford Hutman is the Founder and CEO of Ford Hutman Media. With 15+ years of communications experience at leading global PR agencies and a senior comms role at IBM, she created the agency to provide industry-leading media relations and thought leadership to elite life science companies across the globe. Clients range from venture-backed startups to large cap public companies. Rachel started her career as a reporter and excels at working with the media to bring life science stories to life while still making them accessible to stakeholders.

During her career, Rachel has led communications for the world’s biggest therapies and medical technologies of all time, including the first RNAi therapy (Alnylam’s ONPATTRO), the first technology in the world to personalize insulin 24 hrs. a day (Medtronic’s MiniMed 670G), IBM’s AI launch into healthcare (Watson Health), the first therapy for DMD (Sarepta’s EXONDYS 51), and Google’s sister life science company (Verily). She has counseled some of the most well-known health/ technology organizations and developed communications strategies for the world’s biggest brands (Verily, Johnson & Johnson, Medtronic, Pfizer, IBM, Best Buy, Takeda, Sanofi, Shire, Brigham & Women’s, NHS).

Rachel is consistently leveraging her long-standing relationships with global agenda-setting reporters on behalf of clients including CNBC, FOX Business, BBC, AP, Reuters, Bloomberg, The Today Show, Newsweek, Financial Times, Fast Company, TIME, Wired, Forbes, WSJ, NYTs, and key health trades like Modern Healthcare, Becker’s Hospital Review, Digital Health Journal, GenomeWeb, BioWorld, Tech Republic, FierceBiotech, Endpoints, Drug Discovery Today and many more. Rachel also has investor and analyst relations experience that adds to her ability to highlight market dynamics.

Named a Power Woman of San Diego 2020 and PRSA’s PR Professional of the Year in 2011, Rachel has built a reputation for her positive energy, creativity and humor. She received her MA in communications and media studies at San Diego State University and her BA in English/ History from University of Maryland, Baltimore County. Rachel has presented on communications strategy to PR News, PR Week, The International PR Research Conference, NC State and San Diego State University.

Mike oversees FHM's financial growth and business operations. Prior to his current role, Mike worked in the insurance industry where he held leadership positions in Southern California. Known for his steady direction and easy going personality, Mike is adept at developing business strategies that lead to growth. He grew up just north of the Nation's capital in Rockville, MD and received his B.A. in Communications from Towson University. When he is not working, Mike can be found surfing, playing guitar or camping with his son. Mike was recently selected as a finalist in the San Diego Business Journal's annual CFO of The Year awards. He transitioned to Chief Operations Officer in 2023 as his responsibilities expanded.

Julia has nearly 13 years of life science marketing and communications experience.

Julia comes to FHM from Medtronic, a leading global healthcare company, where she led internal and external communications for the Cardiovascular Diagnostics & Services Operating Unit. Previously, she also led external communications and social media for the former Aortic, Peripheral, and Venous division within the company.  

Prior to her role at Medtronic, Julia served as an Account Director with Pure Communications (a W2O Group company) in San Francisco where she managed daily client account activities and broader communications strategies for a wide variety of biotechnology, medical device and digital health companies. Her specific areas of focus included product and corporate communications, as well as media relations. Some of her clients included Verily Life Sciences, Portola Pharmaceuticals, Acutus Medical, Invitae and 10x Genomics.

Before coming to Pure, Julia’s career included roles in product marketing and communications at Alphatec Spine and Freedom Meditech. Before Freedom Meditech, she started her career as an Account Manager at Canale Communications where she focused on corporate communications, media relations and investor relations for companies such as Gen-Probe (Hologic), Janssen Healthcare Innovation (now JNJ Innovation), ResMed and Optimer Pharmaceuticals (Merck).

Julia received her Master of Public Health (M.P.H.) degree from the University of Southern California and her Bachelor of Arts (B.A.) degree in English from Loyola Marymount University.

Dawn Fallon is an award-winning public relations professional with more than 20 years of experience, leading corporate and product communications, and marketing programs for both well-established industry names and dynamic emerging healthcare companies.

Dawn has spearheaded numerous strategic disease awareness and clinical initiatives for biotechnology, medical device, medical technology, and pharmaceutical companies including Biogen, GSK, Johnson & Johnson, Medtronic, Merck and Novartis. She has also executed communications programs for more than 50 start-up, preclinical and clinical-stage companies.

Her career has covered nearly every health category from endocrinology, oncology, neurology and cardiovascular to orthopedics, spine and sports medicine, digital health, and nonprofits. Dawn has worked with hundreds of patients, healthcare professionals and advocacy groups to educate them about new and improved scientific breakthroughs and solutions.

Dawn has championed diversity, equity and inclusion (DE&I) throughout her career and played a critical role in leading such efforts for the global public relations network, IPREX, and its 1,000 members. She was also named by the Public Relations Society of America’s New York chapter as one of the “Top AAPI Leaders to Watch”. She has been featured in leading trade publications, including PharmaVoice and PM360 magazine, for her commentary as an industry expert.

A graduate of Monmouth University, Dawn previously held senior leadership roles at LifeSci Communications, Real Chemistry, Makovsky, Zeno Group and Lazar Partners.

Katie has 20+ years of experience on both the corporate and agency sides of healthcare- and technology-focused communications. She takes pride in helping clients of all sizes creatively and consistently share their vision and value proposition to the right audiences through integrated storytelling.

Prior to consulting, Katie served in variety of leadership roles at PR agencies. There, she provided corporate communications and executive thought leadership strategy for digital health and traditional healthcare companies ranging from Aetna and McKesson to Surescripts and Cedar. As part of this work, she has secured notable relationships and client coverage in publications such as Bloomberg, Business Insider, Harvard Business Review, FastCompany and more.

Prior to agency life, Katie worked in-house with the corporate communications team at Nuance Healthcare. She lives just outside of Boston, Mass. and enjoys time with her 5-year-old, Cecilia, and black Labrador, Emmet.

Abenaa (Abby) Hayes is a seasoned healthcare communications practitioner and a DE&I/Health Equity strategist/consultant.

Prior to going out on her own, she was the founder and builder of Real Chemistry/W2O’s Inclusion and Health Equity practice, an offering that’s focused on insights-based, purpose-driven culturally relevant counsel geared towards developing programming and activations that are infused with DE&I. Key areas of focus in her leadership role included COVID-19 health inequities, racial and socioeconomic health disparities, as well as DE&I strategy and program development counsel.

Abby brings more than 20 years of experience in healthcare communications, helping US and global healthcare companies reach stakeholders, influencers and communities through transformative narratives, dynamic storytelling and meaningful engagement. Building on a personal passion for community health and health equity, Abby is also a champion of racial and social equity in the communications industry. She both founded and served as the executive sponsor of the company’s DE&I Steering Council, while also acting as a key driver of business resource group activations and the company’s DE&I thought leadership. She was also a core member of the Gender Parity Collaborative, a consortium of award-winning healthcare and life-sciences companies dedicated to accelerating gender parity and diversity.

Prior to Real Chemistry/W2O, Abby was at Edelman, where she was the senior lead and brand strategist driving digital, influencer and scientific storytelling for brands. While at Edelman, Hayes co-founded and co-chaired the agency’s Black Employee Resource Group, Edelman Griot.

Over the course of her career, Abby held leadership positions at Weber Shandwick, Ogilvy, MSL Health and Cohn & Wolfe. She graduated from the Annenberg School for Communication at the University of Southern California with a Master of Arts degree in broadcast journalism and holds an honors Bachelor of Arts degree in English from McGill University in Montreal.

Bonnie D. Shaw has created brand positioning, engaging messaging and dynamic public relations strategies for companies such as Toshiba, Beyond Meat, Eddie Bauer, MS Society, Zodiac, UBS, and dozens of companies in life sciences, healthcare IT, technology, real estate, e-commerce and consumer goods. She uses her broad experience in PR and marketing to craft objective-driven communications strategies and create an authentic voice for her clients that differentiates, engages target audiences, and builds trust.

Shaw is often a featured speaker on PR, messaging, and social media strategy, and has received 30+ awards for her work. Bonnie earned a BS in Journalism/Public Relations from Cal Poly San Luis Obispo.

Kim Chen has 15+ years of experience in healthcare communications spanning multiple therapeutic areas and specialties, including oncology, diabetes, gastroenterology, chronic migraine, rare diseases, cardiovascular disease, mental health, sexual health, eye health, medical imaging and diagnostics, Rx-to-OTC switch, biopharmaceuticals and rare diseases. Kim has led both global and US programming for unbranded consumer awareness campaigns, data/regulatory milestones for best-in-class products and corporate reputation initiatives.

Kim's client work has also included DE&I initiatives, issues management, corporate communications, investor relations, employee engagement and event planning. She is well versed in the areas of FDA approvals, data milestones, medical meetings, advocacy relations and social media, among others.

Prior to joining Ford Hutman Media, Kim served as a Senior Vice President at MSL and was previously tenured at Lippe Taylor, MMC and Edelman.

An avid traveler, Kim spent two years living in Shanghai, China, where she worked in communications and business development. Kim earned a Bachelor of Arts degree in Environmental Science from Columbia University and is certified to teach English as a foreign language.

As Account Manager at Ford Hutman Media, Meghan assists across accounts with research and account management. Meghan has a passion for science, current news events, and history. Prior to her time at FHM, Meghan has worked in public relations both in-house and in agency. In her free time, she enjoys spending time hiking with her dog, Sailor, and family. She also enjoys cooking, baking, and reading books.

As Account Manager at Ford Hutman Media, Alyssa assists across accounts with research and account management.  Alyssa has a passion for science and the arts.  These interests come together in perfect harmony in her work for FHM.  In her free time, she enjoys reading, traveling, teaching ballet classes to youth, and spending as much time as she can with her dog, Leo.

As an Account Associate, Lillian Wilson assists across the FHM client portfolio. Lillian graduated with a B.S. in Public Relations from the University of Oregon in 2021. Prior to graduation, she held multiple leadership positions in student organizations and was an Account Executive at Allen Hall Public Relations, UO’s student-run PR agency. She is based in Portland and enjoys reading and watching sports in her free time.

As an account associate at Ford Hutman Media, Erin assists across the FHM portfolio with Media Monitoring. She graduated from Hood College in 2017. Erin is based in Maryland and has a deep love for data and analytics. In her free time, she loves to read and take walks with her husband and dog. 

Amy is a seasoned communications expert, bringing 10+ years of experience working with a diverse array of clients, from start-ups to large organizations like Microsoft. She specializes in developing and executing public relations strategies for product launches, events and milestones, press engagement, and social media. Amy has worked across both the tech and life science industries, with clients focused on immunotherapy, muscle biology, vaccine development, oncology, and venture capital. Amy lives near Portland, Oregon, with her husband and daughter.

John Roderick is the president and founder of J. Roderick Public Relations, a strategic communications firm that creates campaigns to help large corporations clearly communicate nuanced, complex messages to targeted business audiences.

Specialists in translating clients’ intangible assets into tangible media influence, the firm’s greatest strength is its ability to sculpt and deliver company news and ideologies in a package that complements the media zeitgeist. This journalistic approach to branding allows clients to promote their key messages in the press while also building a platform of thought leadership on issues critical to their businesses.

Leveraging a multi-media mix of traditional and unconventional communications tools, the firm’s mission is to develop, package, and tell great stories. Whether it’s crafting a timely pitch, ghost-writing an incisive op-ed, commissioning a big data analysis, choreographing a social media campaign, or even creating owned media outlets, Roderick and his team help brands articulate their strengths while building engagement with key stakeholders.

Brian Eastwood is a Boston-based freelance writer with more than 15 years of experience covering healthcare IT and healthcare delivery. His byline has appeared in HealthTech Magazine, CIO.com, Fierce Healthcare, and SearchHealthIT.com. Brian also writes about enterprise IT, consumer technology, corporate leadership, and higher education for a range of publications and clients.

When he’s not writing, Brian is most likely running, hiking in Northern New England, or taking a break from cardio by reading a history book.

Based in Southern California, Matt Clawson brings more than 30 years of expertise in the investor relations and corporate communications fields, as well as deep experience in medical technology and diagnostics. Matt founded Life Capital Partners, a strategic IR firm that provides counsel and financial comms to both top tier and venture backed private companies in the life science industry.

Matt has served as Managing Director, IR at Pure Communications, Partner at Allen & Caron, Inc., and Senior Advisor of IR at W2O Group. Matt has his MBA from SF State University and his BA in English from UCLA. When Matt isn’t providing strategic IR counsel, you can find him on a beach in So Cal enjoying a beer.

Kristan Curren Sampson brings 15 years of public relations experience to Ford Hutman Media, with experience at global, mid-sized and boutique agencies to help companies of all sizes tell their stories to the media. She’s provided strategic communications counsel to Microsoft, AMD, Kodak Digital and Leyard/Planar as the companies brought new products to market and continued storytelling with momentum news and product updates. She’s created and led third-party reference programs to help corporations’ customers and partners tell their own stories to the media, and support clients' media storytelling. She’s also driven thought leadership campaigns to raise the profiles of executive leaders.

Kristan lives in Carlsbad, California with her husband, three children and two dogs.

Tess Van Ee is a freelance writer based in Minneapolis, Minnesota. She has over ten years of experience writing marketing, technical and medical content for a variety of clients, from Medtronic to Edwards Lifesciences, Optum and Illinois Tools Works. Tess loves the challenge of crafting complex material into pieces that read easily and communicate her clients’ passion for their products. Tess volunteers with the American Medical Writer’s Association (AMWA) North Central chapter and has a B.A. in Psychology from Bethel University, St. Paul. In addition to her writing practice, Tess also enjoys reading, cooking, hiking, and, alongside her husband, packing her three kids into the family van for cross-country road trips.

Writing copy that makes meaning has been part of Kirk’s copywriting practice for several decades. With deep roots in the medical device industry and the life sciences, Kirk loves to take hard topics and break them into easy-to-understand and interesting bits. Industrial and technology topics are all fair game because Kirk loves to explore, have conversations, and make connections in new areas. Outside of copywriting, Kirk writes. Fiction, short stories, essays, articles, and lectures with a philosophical/theological bent. When not writing, Kirk and his wife camp, hike with their kids and grandkids in the hills above Lake Superior and visit family in Denmark. Kirk is the principal and founder of Livingston Communication, Inc., in Minneapolis, Minnesota. He has a B.S. in philosophy from the University of Wisconsin-Madison and an M.A. in theology from Bethel University. Kirk is also the author of ListenTalk: Is Conversation an Act of God? (iUniverse, 2015).

Andrea Siedsma brings over 30 years of experience to Ford Hutman Media as an award-winning journalist and PR professional. The self-proclaimed science nerd has a flair for writing compelling content and creating successful media strategies. Andrea, who launched her career at NPR affiliate KPBS Radio, has penned several articles for newspapers and magazines. On the PR side, she has experience working with large global corporations, startups, universities & research institutes, and city governments. The San Diego native keeps her creative juices flowing by surfing and hiking.

Tanner is a designer with over half a decade of experience, working on a variety of projects. He’s worked with clients in fields ranging from biotech and cybersecurity to small record labels and surfboard shaping. His work spans both the digital and print and includes video production, web design, logos and brand identity. His favorite part of the work are the people he gets to do it with.
Tanner is from the Pacific Northwest. He likes traveling around in his campervan, snowboarding and working on old motorcycles.

Paul Kidwell is a Boston-based, independent public relations/patient advocacy consultant providing media relations and patient engagement support for biopharmaceutical companies, and a rare disease podcaster.

Paul has more than 20 years of corporate and agency communications experience within the life science sector. During this time Paul has provided integrated public relations support for product launches, FDA approvals, national and international media campaigns, patient advocacy programs, supported major industry conferences, medical meetings and trade shows, and developed media strategies for the placement of stories in global top tier business and trade media.

Paul’s patient advocacy experience is extensive and for over a decade he has developed and supported patient engagement programs for biotech companies that includes patient ambassador programs, patient/caregiver/oncology nurse leadership councils, as well as patient storytelling. In 2013, Paul was part of the creators of the Patient Advocacy Summit in conjunction with MassBio; which is an event that focuses on the intersection of patient advocacy and the biotech industry, and features keynote presentations, panel discussions, case studies, and live patient storytelling.

Paul holds a master’s degree in Public Relations from Boston University.